Expansion Fund

Marketing your business effectively

The world has changed, nothing is a given any more, not even an effective marketing strategy of the past. Habits and trends are different and the way consumers think and buy is different. Technology has progressed in leaps and bounds. To market your business effectively, you need to be on top of all of this. In the past you told the customer, now they tell you. They want choices and they want to make the decisions. No longer can you “tell th...
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Any business owner can master successful networking

Here is some good news for business owners who are more comfortable with machines and production processes than with people: successful networking with people is every bit as systematic as networking with computers. “You don’t have to be Miss Congeniality to network successfully with potential clients, suppliers and business associates,” says Corene Marx, marketing manager at Business Partners. All that is required is a strategy, some dedic...
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Ten tips for marketing your business

Marketing tends to be seen by many business owners as a soft function, one of the first spending areas to be cut when times are tough. But of course it is not only one of the most vital functions of a business, but, counter-intuitively, the slower the economy, the more your investment in your marketing effort needs to be. Fortunately, the investment does not have to be cash – you can cut your marketing budget provided you increase your marketin...
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Networking is good for business

While it's been around for a long time, more and more small business owners are now realising the value of networking as a tool to marketing their businesses. "Many entrepreneurs are hesitant to jump on the networking 'bandwagon' when the fact is that these provide important opportunities to gain exposure for himself and his business," says Nazeem Martin, MD of Business Partners, the leading financier of South African SMEs. "Whether it's throug...
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Tips for marketing your Guest House

South Africa is the world’s fastest-growing tourist destination and offers many opportunities for entrepreneurs. The challenge, of course, is not to get lost in the general clutter that confronts both local and foreign tourists when planning a trip here. This is particularly true for guest houses and B&Bs run by entrepreneurs who can’t match the advertising and promotional budgets of the big hotel chains. The good news is that there are ...
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